Airways Improves Online Services

Airways Improves Online Services
Airways finally discovers full potential of the internet

Airways International newly appointed Executive Vice President for Commercial Pruet Boobphakam made its first official media appearance last Friday. With an important announcement: Thai Airways will finaly use internet to sell its fares, a decision taken as part of a new strategy to raise $2.96 billion in revenues this year through simple but effective marketing action.

Let’s be fair: Thai Airways (TG) has had a website for many years. And people could book fare on line. However it consumed a lot of time and energy. “The site is extremely inconvenient with at least four to five clicks before accessing a fare. The range of fares was very limited with no flexibility according to travelling dates. Our customers could generally find cheaper fares in their travel agencies or even at our sales’ counters. I want the customers to be able to find immediately the fare they are looking for. In fact we will take AirAsia as a model for the simplicity of their booking engine” explains Boobphakam.

Asked why Thai Airways is finally moving into e-fares in 2009 when most of its competitors did it five years ago, Boobphakam says only that now it's history. The new EVP Commercial confirmed to have instructed marketing teams around the world to be prepared for a complete flexibility in fixing air fares. “A working group has been put in place early September to monitor fares in every market we service. I expect the website with our new fare structure to be fully operational for the winter season, by the end of October. I have also instructed our country managers to take responsibility for immediate commercial decisions. They can at any time ask our new Air fare management team to react overnight with competitive prices,” he says. Boobphakam targets internet booking to bring 20% of all revenues instead of 3% to 4% for the time being.

M. Boobphakam will also look at ending double standard for promotional fares on domestic routes. Regularly posters in Thai languages advertise at TG counters in airports about a special available fare… however targeting only locals. “ For me all passengers are equal and deserve the same treatment”, promises Boobphakam.

Meanwhile, TG wants to strengthen its branding and be again a first choice for customers flying into Southeast Asia and beyond. Bangkok hub will be beefed up this winter with Oslo and Los Angeles flights becoming daily. Bangkok-Johannesburg will be reopened for the summer season in March 2010 with a code share being studied for flights to Brazil from Johannesburg.

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Call for airport link’s early operation

The government should start operation of the airport link as soon as possible as it will help boost the tourism sector, Thongyoo Supphawitthayakorn, a member of the Association of Thai Travel Agents (ATTA), said on Thursday.

Mr Thongyoo said, the mass transit rail system linking between Suvarnabhumi airport and Makkasan train station in inner Bangkok will benefit tourism related business operators as they can reduce their clients service costs.

It is not possible that the number of foreign arrivals in 2009 will reach 14 million as targeted by the Tourism Authority of Thailand. The figure of foreign tourists visiting Thailand this year could be about 11 million at the maximum.

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Kingfisher to fly to Bangkok from August

It will be the airline’s fifth low-cost international service.

New Delhi: Kingfisher Airlines Ltd plans to start is first flight to South-East Asia in August with the low-fare Kingfisher Red service to tap into the peak winter tourist traffic in the region after September.
The Kingfisher Red flight, which will not offer any business class seats, will fly daily between Kolkata and Bangkok starting 14 August on an Airbus SAS-made A320 aircraft, according to the carrier’s website.
It will be the airline’s fifth low-cost international service. The carrier recently launched a Kingfisher Red service between Bangalore and Dubai, and has daily flights from Bangalore and Chennai to Colombo as also from Kolkata to Dhaka.
On the Kolkata-Bangkok route, the Kingfisher Red service will have to compete with three direct daily flights including ones by National Aviation Co. of India Ltd-run Air India, Jet Airways (India) Ltd and Thai Airways, which could lead to cheaper fares on this sector.
Given this low level of competition, Bajpai said the new route, lasting under three hours, will be easier to break even compared with flights of similar duration on domestic sectors.
A Delhi-Bangalore route, with the same flying time, has over 20 daily flights.
Still, the break-even will depend on passenger numbers on the new route.
On Thursday, Jet Airways announced it will launch its second daily service to Bangkok from Mumbai starting 16 August.
The airline operates a daily service to Bangkok from Mumbai, as well as from Delhi and Kolkata.
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Special low fares for Jet Airways' Mumbai-Bangkok flights

Mumbai: Jet Airways has announced a special economy class one–way fare of INR 4388 to mark the launch of its Mumbai - Bangkok service 9W 68, a second frequency to the Thai capital, effective August 16.
Jet Airways' guests may avail of this fare, specifically introduced for them, applicable only on outbound travel on 9W 68, from Mumbai to Bangkok, with an option to choose any other flight on the return Bangkok – Mumbai sector.
This fare is valid for sale with immediate effect until August 5, whilst outbound travel must commence on or before October 15.
Jet Airways has also re-introduced a special Premiere fare of INR 25000 (one way) valid for sale and travel with immediate effect until September 30, on this second frequency.
With the introduction of this flight, Jet Airways' leisure and business travellers now have a choice of flights to Bangkok either late at night or in the afternoon and return in the evening or the following morning.
Jet Airways currently operates a fleet of 83 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 47 next generation Boeing 737-700/800/900 aircraft and 14 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.57 years, the airline has one of the youngest aircraft fleet in the world.
Flights to 64 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai and Jeddah.

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Bangkok : Where is, history and other tourist information to visit this place.

Bangkok, located on the banks of the Chao Phraya River, is the dynamic capital of Thailand. It is also the largest city in the country with about 7,000,000 inhabitants. This wealthy city, which is the 22nd most populated city in the world, receives about 15 million visitors annually.
Bangkok is characterised by a tropical climate which remains humid for a major part of the year. The city experiences alternate periods of dry and wet seasons. Dry seasons are warm with high humidity levels while it gets pleasant in the nights.
Historically, the city of Bangkok was a small trading centre which has now developed into an important economic and financial hub in Southeast Asia. Interestingly, the full name of the city is listed as the world’s longest name of a place in the Guinness Book of Records.


Ayutthaya
The historic city of Ayutthaya is an ancient, yet modern, city on an island in the Central Plains of Thailand. It is the capital city of the Ayutthaya province and is around 90 km from Bangkok. It lies at the junction of the Chao Phraya, Lopburi and Pa Sak Rivers.
With a population of more than 75,000 people, the city experiences temperatures ranging from approximately 20°C–37°C; November–February is considered as the best time to visit.
Ayutthaya was destroyed in 1767 by the Burmese army, but its ruins still remain at the Ayutthaya Historical Park, with the modern town being set among the ruins. The city was declared a UNESCO World Heritage Site in 1991.
The cheapest and most scenic way to get to Ayutthaya is by train. However, minibuses and regular coaches from Bangkok are also available.


Chiang Mai
Chiang Mai is the second largest and one of the most significant cities in Thailand. Located on the Ping River, it is also the capital of the Chiang Mai Province. Home to a population of about 170,000 inhabitants, Chiang Mai is regarded as one of the premiere destinations in Asia owing to its mix of modern and traditional charm.
The climate in Chiang Mai is equatorial in nature with hot, humid summers and pleasant, cool winters. During July to October, monsoon rains bring forth the lush greenery. Winters are the best time to visit as this is when the climate is mild with bright sunshine and blooming flowers.
Chiang Mai was founded in 1296 and was a significant centre for pottery, carving and other arts. The city has still retained its glory in the various art and crafts shops. Today, it is a rapidly developing city in Thailand.


Hua Hin
Hua Hin is a famous beach resort town in the northern Malay Peninsula of Thailand. The town is 200 km south of the capital city Bangkok and lies on the western coast of the Gulf of Thailand.
Hua Hin is easily accessible from the capital city via the Hua Hin airport which presently caters to domestic flights. The train station is conveniently located in the centre of town.
Characterised by a hot and tropical climate, Hua Hin has the lowest rainfall in Thailand. The warm season is usually from November–April, with ocean breezes alleviating temperatures.
The population of Hua Hin is around 85,000. The King of Thailand has a summer palace in Hua Hin, which he uses regularly, and as a result, there is quite a lot of security in this region. It is also a good weekend getaway for locals and a lovely retirement option for foreigners.

Koh Samui
Koh Samui is the third largest island in the Kingdom of Thailand. It is located in the Surat Thani province and lies more than 500 km south of Bangkok. The tropical island, roughly circular in shape, is situated in the Gulf of Thailand.
Koh Samui has an airport with daily flights to Bangkok, but many tourists prefer using the night train, buses and ferries to avail of cheaper options to reach the island.
The island has a temperate climate with warm sunny temperatures that usually stay above 25°C. February to May is considered the hottest time of the year, and October to December generally isn’t advisable for a visit owing to the heavy monsoon.
Koh Samui has a population of nearly 50,000 people. It is surrounded by at least 60 sister islands which constitute the Ang Thong National Marine Park.

Mae Hong Son
Mae Hong Son is the capital of the province of Mae Hong Son, Thailand. This small and sleepy town lies on the banks of the River Pai and is located close to the Myanmar border. It is also said to be Thailand’s second northernmost provincial capital.
The town is served by the Mae Hong Son Airport, although it is possible to reach the town by road from the nearby tourist city of Chiang Mai.
Climate in Mae Hong Son is much cooler than the rest of Thailand. The town is covered with mist most of the year and earns a nickname of ‘the City of Three Mists’ because of the dewy mist in winter, the rain mist in the monsoons and the forest fire mist in summer. The best and most scenic time to visit is between November and April.
The population of Mae Hong Son is more than 6,000 people, which includes various hill tribe communities living in the region.

Rayong
Rayong is a scenic city in Thailand and the capital of the Rayong Province. Located close to the Gulf of Thailand, Rayong is a major agricultural and industrial centre of the country. Home to a population of about 54,000, the city is also a favoured tourist destination.
The city is defined by a tropical climate which is humid in nature. Frequent rains are experienced in this region. Although the temperatures are high, cool breezes temper the heat to a great extent. November to February is the best period to visit for the pleasant climate.
Historically, Rayong has been witness to various battles and takeovers. However, it continued to develop its economy relying heavily on fishing and agriculture. Today, it is a major industrial centre with rubber, manufacturing and the port industry being the main components.

Ubon Ratchathani
Ubon Ratchathani, also called Ubon, is the capital city of Ubon Ratchathani Province in Thailand. The city is located south-east of the Isaan region and lies on the banks of the Mun River. Ubon is one of the country’s largest provincial capitals and is more than 600 km north-east of Bangkok.
The Ubon Ratchathani-Muang Ubon Airport in the north of the city is a dual international airport and a Royal Thai Air Force Base. There are daily rail connections with Bangkok.
Ubon lies around 100 m above sea level and has average temperatures of around 25°C. However, during summers temperatures can rise up to 30°C or more.
The population of Ubon is estimated to be more than 100,000 people. With its natural wonders, heritage attractions and silk producing centres, Ubon Ratchathani is a popular Thai tourist destination.

Phi Phi Islands
Phi Phi Islands, known as the ‘Jewels of the Andaman Sea’, are a tiny group of islands located between the large island of Phuket and the western coast of mainland South Thailand.
The islands, home to around 2,000 people, are divided into two parts: Phi Phi Don (the larger group and the principal of the two) and the smaller Phi Phi Leh; together they comprise the Phi Phi National Marine Park and form an extension of the mainland Krabi province.
Destination Air Shuttle, the country’s sole seaplane shuttle, flies to Phi Phi from the Phuket International Airport. You can also take a pleasant boat ride from Krabi’s Chao Fah Bridge Pier.
The summer season in Phi Phi is between November and April, while the laden monsoon rains fall from May to October. Average temperatures are between 17°C–37°C.

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